About
I'm Mike. I build, rank and rent these sites.
Most lead-gen outfits are a logo, a form and a billing system. This one has a first name, a phone I answer myself, and skin in the game on every site it rents out.
Who runs this
My name is Mike and BookedLocal is mine. Every site in the portfolio is built and ranked by the same hands that rent it out, off the back of years spent getting local businesses found online. When you book a call, it's me on the phone, not a sales rep reading from a screen.
You'll notice I don't publish the portfolio domains or my tenants' business names anywhere on this site. That's deliberate, and it's the same protection you get: an exclusive market is only worth renting if the next operator in your town can't browse a list and ask for it. You see the live site, the rankings and the lead dashboard on the first call instead, which proves considerably more than a logo wall.
Why renting, not retainers
Years of agency work teach you an uncomfortable pattern: with an SEO retainer, the client carries all the risk. They pay monthly whether or not the rankings come, and if it fails they've funded the experiment. The model here inverts that. We fund the experiment on our own sites, eat the failures ourselves, and only charge rent on the ones that already work. It is a harder business to run and a much easier one to buy from, which is exactly why we prefer it.
Why tradies
Because local trade searches are where the gap between "has a website" and "gets found" costs real money every single week, and because tradies have been treated worse by the marketing industry than almost anyone: resold leads, junk directories, retainer contracts written to survive their own failure. A model where the tradie can leave monthly and audit every lead is the corrective.
Where we operate
We started in Far North Queensland because it's home turf and we know what the wet season does to demand in half a dozen trades. The build queue expands town by town from there, driven by which markets tradies actually ask us for.
Talk to the person, not a sales team
The call is with Mike, who built and ranked the sites. Ask anything, including the awkward questions.
- Fifteen minutes, no obligation
- The live dashboard on screen
- A straight answer either way